Cookies policy


A cookie is a text file that a web server can save on your computer’s hard drive to store some type of information about you as a user. Cookies are used for various purposes such as storing data for future visits, to recognize the user and avoid asking for authentication again, to know which pages you visit, or to save your preferences in customizable areas…). Normally websites use cookies to obtain statistical information about their web pages, and analyze the behavior of their clients/users.

Cookies used for any of the following purposes are exempt from compliance with the obligations established in article 22.2 of the LSSI:

  • Only allow communication between the user’s computer and the network.
  • Strictly provide a service expressly requested by the user.

Thus, among the excepted cookies are those whose purpose is:

  • “User input” cookies. They are those that are stored on the computer when the user enters information on a website. For example, when filling out a web form.
  • Authentication or user identification cookies (session only). Its function is to identify a user when they enter their credentials when logging in.
  • User security cookies. These are cookies that detect security problems or risks. For example, those that detect erroneous and repeated connection attempts.
  • Media player session cookies. They allow multimedia content to be played on the websites that the user visits. For example, videos that play automatically when you enter a website are authorized by this type of cookies.
  • Session cookies for load balancing. They connect the website’s server and the user’s server so that information can be transmitted between them.
  • User interface customization cookies. These are cookies that remember user preferences while browsing a website. For example, the language; the chosen browser; etc
  • Certain plug-in cookies to exchange social content. They are used when the user visits social networks through a website. For example, when sharing a website article on social networks.

The specific uses we make of these technologies are described in the following sections.


Cookies can be classified according to the following criteria:

Depending on who installs the cookie, these may be:

Own cookies: These are those that are sent to the user’s terminal equipment from a computer or domain managed by the editor itself and from which the service requested by the user is provided.

Third-party cookies: These are those that are sent to the user’s terminal equipment either from a computer or domain managed by us or by a third party, but the information collected from the cookies is managed by a third party other than the owner of the website.

Depending on their conservation period, cookies can be:

Session cookies: These are those that last as long as the user is browsing the Web page and are deleted when browsing ends.

Persistent cookies: They are stored on the user’s terminal for a longer time, thus facilitating control of the chosen preferences without having to repeat certain parameters each time the website is visited.

Depending on their purpose, cookies can be:

Technical cookies: Technical cookies are those essential and strictly necessary for the correct functioning of a website and the use of the various options and services it offers. For example, those for session maintenance, those that allow you to use security elements, share content with social networks, etc.

Personalization cookies: They allow the user to choose or personalize features of the Web page such as language, regional configuration or type of browser.

Analytical cookies: These are those used by Web portals to create browsing profiles and be able to know user preferences in order to improve the offer of products and services. They allow you to control geographical areas of greatest interest to a user, the most popular website information, etc.

Advertising/advertising cookies: these are those that store information on user behavior obtained through continuous observation of their browsing habits, which allows the development of a specific profile to display advertising based on it.

3. COOKIES USED ON OUR WEBSITE uses the following types of cookies on the website:

Technical cookies

They allow the user to browse the Web, and use web functionalities.

Personalization cookies

They allow us to know the user’s preferences: language, products visited.

Analysis cookies

We use Google Analytics cookies to quantify the number of users who visit the Website. These cookies allow us to measure and analyze the way in which users navigate the Web. This information allows AUTOTURISMO TENERIFE SUR, S.L. continually improve its services and the experience of Web users. For more information, you can consult the Google Analytics privacy page:

Advertising and behavioral advertising cookies

These cookies are used to show relevant advertisements to users based on their use of our website. In addition, they limit the number of times each user views an advertisement and help AUTOTURISMO TENERIFE SUR, S.L. measure the effectiveness of your advertising campaigns. By browsing the Website, the user accepts that we install this type of cookies on their device and make queries when the user visits the AUTOTURISMO TENERIFE SUR, S.L. Website. in the future.

Cookies installed on our web domain:

Cookie namePurposeOwn/third partyDurationWhen is it installed?
_gaGOOGLE Analytics analytical cookie used to distinguish usersThird party2 yearsWhen cookies are accepted
_ga_*GOOGLE Analytics analytical cookie to store and count page viewsThird party1 yearWhen cookies are accepted
pll_languagePersonalization cookie to display the language of the websiteThird party1 yearWhen cookies are accepted
PHPSESSIDThe PHPSESSID cookie is native to PHP and allows websites to store serialized state data. On the website it is used to establish a user session and to pass state data through a temporary cookie, which is commonly known as a session cookie. These Cookies will only remain on your computer until you close your browser.Third partySessionWhen you access the website
displayCookieConsentThis type of cookie is used to record user consentThird party1 yearWhen cookies are accepted

This website, like most websites, includes functionality provided by third parties.

Our website is a live website and new designs or third-party services may be included. This may occasionally modify the cookie settings and cause cookies not detailed in this policy to appear.

4. INFORMATION AND OBTAINING CONSENT FOR INSTALLATION has sought to establish appropriate mechanisms to obtain user consent in relation to cookies that are not strictly necessary. This includes analytical or measurement cookies, which will not be installed unless the user expressly accepts them.

Upon accessing our website, a pop-up appears informing you of all the details about cookies; offering granular acceptance of these.

Users will not have to give their consent every time they visit the website. We will retain your consent and cookie preferences for a maximum period of 24 months. Before this period expires, we will ask you to renew your consent in relation to cookies.


The user can reject the installation of all cookies, according to their preferences, except those that are expressly authorized or those that have a technical profile and must be installed to guarantee the correct functioning of the website, indicating those that they wish to install or reject in the pop-up or cookie acceptance window that appears when entering the home. However, there are other ways to prevent cookies from being installed on your computer, as indicated below.

The user can configure their browser to accept or not accept the cookies they receive or so that the browser notifies them when a server wants to save a cookie. If some technical cookies are disabled, the correct functioning of some of the website’s utilities is not guaranteed.

The user may exclude Google Analytics “analytical and advertising” cookies from being stored on their terminal through the exclusion systems provided by Google Analytics.

Below we also provide some examples of how to disable cookies:

  1. Through the browser’s own configuration:
    1. Internet Explorer:

To expand this information, go to the page of the Spanish Data Protection Agency, which helps configure privacy on social networks, browsers and mobile operating systems. More information.

  1. Using third-party tools:

There are third-party tools, available online, that allow users to detect cookies on each website they visit and manage their deactivation, for example:

In any case, the user can allow or block cookies, as well as delete their browsing data (including cookies) from the browser they use. Consult the options and instructions offered by your browser for this. Please note that if you accept third-party cookies, you must delete them from the browser options.


If you choose to leave our website through links to other websites that do not belong to our entity, we will not be responsible for the privacy policies of said websites or the cookies that they may store on the user’s computer.


The Web servers will be able to automatically detect the IP address and domain name used by users.

An IP address is a number automatically assigned to a computer when it connects to the Internet. This information allows the subsequent processing of the data in order to know if you have given your consent for the installation of cookies, to carry out only statistical measurements that allow knowing the number of visits made to the Website, the order of visits, the access point. , etc.


The cookies installed on our web domain are installed on our server so the data collected in them is not subject to international data transfers.


This policy is reviewed periodically to ensure its validity, so it may be modified. We recommend that you visit the page regularly where we will inform you of any updates in this regard.

Date: December 13, 2023

Version: V.2.0